Our challenge was to build a scalable website for a law firm with a global reach.
A key priority was SEO optimization for the legal industry. IMD already had strong search visibility in multiple languages, so our goal was to improve the content architecture and give the firm better tools to grow its organic presence.
We also focused on improving readability and UX. The previous websites contained a large amount of valuable content, but their technical structure made navigation difficult. The new information architecture was designed to help users find legal services faster and more intuitively.
Another objective was to create consistent and modern branding. IMD operates under two brands – corporate and individual – so we designed two visually distinct versions of the website that maintain a unified, professional look while differing in color schemes and themes.
Finally, we addressed content and language management. The firm operates in six languages, previously managed across separate WordPress installations. This meant logging into 12 different backends to update content. We replaced this fragmented structure with a centralized multilingual WordPress system, significantly simplifying content management.
The Challenge
Although IMD’s websites were strong in terms of content and keyword coverage, they suffered from technical issues, slow loading speeds, and outdated design. The fragmented multilingual setup also made updates inefficient.
Our goal was to create a faster, more accessible, and easier-to-manage platform that would support both administrators and users, while strengthening the technical foundations for SEO.
