“What’s Trending” is now an AI-powered feature on the Travel Alberta website designed to help travellers discover seasonal, recommended, and currently trending experiences across the province, while also elevating a variety of businesses all year-round. Behind the scenes, an AI engine continuously analyzes blogs, influencer content, online reviews, listings data, and other travel platforms to show Travel Alberta’s teams which experiences are generating real buzz. Travel Alberta’s experts review, refine, and tag the results before publishing a curated list each month. This blend of artificial intelligence and human judgment not only keeps the feature fresh and relevant but also responsible. “What’s Trending” was designed to fit naturally into current editorial workflows and is fully integrated with Travel Alberta’s CMS. Content teams can see what is resonating with travellers in real time and ensure operators’ listings are surfaced when interest is high. The result is a simple, inspiring entry point for travellers near and far, and a powerful data-informed tool for Travel Alberta to support tourism operators and spotlight the depth of Alberta’s visitor experiences.
