We’ve worked to help Alterra unlock adventure in iconic destinations across the Americas, Europe, Australia, New Zealand, and Japan with the Ikon Pass. Evans Hunt has been the creative and technical teammate on their e-commerce site for over 8 years. So when the ask came down to take this year’s Ikon Pass campaign to new heights, we knew how to surprise, delight, and shred.
The result: Ikon Pass Joy Rush, a lead-generating single-player video game custom-made for the 2025-2026 annual pass campaign.
