The Health Foundation of Greater Indianapolis wanted to increase its impact and reach communities that are underrepresented in HIV/AIDS prevention. They also wanted engaging branding that would resonate with a young, diverse audience. Ayokay created a bright and energetic branding design and website. Ayokay also performed extensive SEO research and created content that served a young and diverse audience and answered the questions about PrEP they are searching for. PrEPDaily.org has grown into a robust resource for those looking to connect with PrEP and other means of HIV prevention, including those in marginalized communities. The PrEPDaily brand now reflects the people they serve. A particularly great part of the website is the Guide to HIV that we created.
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