The homepage design for AMC Living features rich video and high-quality images above the fold while utilizing a simple navigation for ease of use. A convenient search bar enables the user to find their preferred property. Stunning imagery is used throughout the site, and the design features Earth tone colors that are easy on the eyes, with strong fonts that are easy to read and simple text blocks without too much wording to keep the user engaged. There are variations in content presentation, ranging from carousels to two columns and full width, and scrolling effects enrich the journey down the page. A team photo is included to give the company a human face.