Bash is an innovative fitness studio that combines the best parts of interval boxing and state-of-the-art equipment to give you a high-energy functional workout. With two locations and growing, this thrilling gym is redefining what it is like to build a community around fitness and health.
Scale was responsible for the complete overhaul of their corporate website. Working closely with the client, our mission was clear—to create a simple to use experience that showcased all of the offerings of Bash, while allowing users to quickly log in or buy classes.
The redesign features photography that brings out the realness of this community and workout programs, as well as subtle cues to their brand like the slanted corners on buttons and design shapes.
Additionally, our work spans into their franchising efforts, where Scale is running all of the digital marketing efforts to expand their footprint across the United States.