Ànimo Calavera, the spirit of the place and the communication strategy for the Mexican food chain
With the cry of “Ànimo Calavera!”, the brand will speak to the spirit of the people, through a welcoming, energetic, and colorful Tone of Voice. Calavera is not just a chain of restaurants where one can enjoy Mexican-inspired dishes, but a place with its own personality, an environment that comes alive through the spirit of Mexico. Calavera is a reality that knows how to welcome, a spirit that fills all the senses.
