A global rebrand is easy to launch. Much harder to land.

QBE needed a new digital identity that felt distinctive and modern, without disrupting the experiences millions of customers already trust.

We translated QBE’s ‘At the heart of it’ brand into a scalable digital system, rolled out across 29 websites and 3,000+ pages globally. From visual design to motion behaviour, every element was built to strengthen recognition while simplifying how people interact.

The result is a unified digital ecosystem that balances brand, usability and performance at scale.