In a generation that promotes authenticity and organic lifestyles, the Real American Hardwood Coalition needed a platform to showcase the sustainability and true health benefits of using Real American Hardwood and its superiority over the copycats and faux-wood materials.
The Real American Hardwood homepage takes us on an immersive journey of Real Hardwood possibilities. From a resurgence of Hardwood in culture to awe-inspiring things built with Hardwood, all the way to sustainability, our content strategy oscillates between rational and emotional benefits seamlessly as you scroll through.
Since “Real” is a key differentiator that sets Hardwood apart from the lookalikes, we constructed a homepage narrative that uses “Real” as a red thread woven throughout the page to dimensionalize the brand’s key messaging.
