At Callis, we believe everyone has a story. In fact, the best brands are the ones that tell their story well. We felt that as a marketing agency, producing a podcast was an opportunity to become an expert in the audio streaming industry for our clients, while also telling stories that educate our listeners on the rural American lifestyle.
OUTdrive is a weekly podcast focused on actionable marketing insight our listeners can apply to help them reach, connect and convert rural American consumers. Hosted by Cliff Callis, founder and CEO of Callis, each episode is produced in a Q&A interview style. Every week, Cliff introduces our listeners to someone who has a real connection with rural America, whether it be through their job, their life or both. Our guests range from state agriculture representatives to small business owners to marketing directors across various industries.
The focus of the OUTdrive podcast is marketing in rural America, but it’s also about educating marketers about the people of rural America – what media they consume, what they value, and what marketing tactics speak to them.
In 2020, we launched the first OUTdrive podcast, and now, in 2022, we are fast approaching our 100th episode.