Sorcero asked us to reimagine their brand experience to accelerate where they go next. This exceptional early-stage innovator has captured meaningful investors, key customers, and a growing team—and they needed a brand that reflected intelligence, curiosity, and personality while making its complex platform clear and understandable. We built the experience around Sorcero’s role as a trusted companion, serving as the ultimate human enhancement for elevating how medical experts compile, decipher, and analyze the expansive volume of scientific literature at their fingertips. The palette is sophisticated. The visual signals are magnetic yet flexible. The voice is direct and human-driven. And above all, the overall experience is just a little bit eccentric—which is exactly how Sorcero likes it.