Lead to Cash (L2C) Project: Revolutionizing Corporate Sales through Digitalization
The “Lead to Cash (L2C)” project, initiated by Turkcell Corporate Sales, represents a groundbreaking venture in the digital transformation of corporate sales processes. This project has been meticulously designed to facilitate collaboration among account managers, presales, and solution manager teams, integrating seamlessly with various systems. L2C stands as a paradigm of innovation, currently tracking an anticipated revenue of 11 billion TL across 35,000 opportunities.
The product tree tailored to the customer’s needs, covering Fixed, Mobile, IT Services, and Digital Services, is a unique system that monitors requirements from end to end, including revenue projection. Unlike the market, it does not only track opportunities like other companies. Instead, it follows the entire journey from opportunity to proposal and realization, incorporating a sales cycle model fed from the pipe into the system.
