McGregor Portables, an Australian business specialising in custom-designed building solutions, aimed to improve its website to expand its market reach and attract more clients.
They encountered several hurdles: a limited grasp of their target audience, a lack of cohesive branding guidelines, and a website that was both challenging to navigate and ineffective in showcasing their offerings.
We stepped in with a comprehensive approach, conducting thorough audience research and competitor analysis. This led to the creation of updated branding guidelines and a complete website overhaul, featuring enhanced navigation, tailored product options, and compelling social proof for McGregor Portables.
