Mud collaborated with Base Structures, a specialist in tensile fabric design and engineering, to revitalise its brand and digital presence. Base’s previous website acted as a simple catalogue and failed to communicate the ambitious, high-stakes nature of the company’s work.
Mud’s strategy centred on the concept “tension builds”, using motion devices and graphic elements to mirror the push-pull dynamics of tensile engineering. The updated visual identity introduced a digital-first colour palette with vibrant accents and the clean PP Mori typeface.
The new website, powered by Craft CMS, creates an intuitive, motion-rich experience that showcases Base’s technical complexity and creative ambition. The project aligned the brand’s digital presence with its design expertise and positions Base for further growth.
