Vasu Store, engaging in quality herbal and ayurvedic products since 1980, was one of our key projects which reflects a seamless user experience. Our primary objective was to design an e-commerce website that gives a walk-through of the brand’s rich legacy and culture, while also ensuring that the visual experience communicates the authenticity of the products. The idea was to design an E-commerce experience that stands out from the thousands of other websites in a similar space. Our team went the extra mile to enhance the discoverability of over 100 product categories and make the usability extremely intuitive. The final result – A 3x increase in conversion rate and sales!
