Harry Potter™: The Exhibition was created and developed in partnership by Warner Bros. Discovery Global Themed Entertainment and Imagine Exhibitions. The experience features authentic movie props, costumes, and interactive displays based on the beloved film franchise. Imagine Exhibitions tasked First Ascent with designing and launching a new website with the technical foundation and marketing capabilities to generate excitement, delight fans, and bolster ticket sales across numerous locations worldwide.
Our goal was to create an online journey that complimented the exhibition. The online experience was designed to evoke the magic of the experience, without giving away all of the surprises waiting for attendees in the exhibit. We led the effort to rewrite and redesign creative assets, handle translations across multiple languages, build landing pages for each new location launch, and secure the site a top ranking in online searches.
