The website was central to powering the brand refresh with a new, more complex and engaged color palette and visual form emphasizing an organic, living look and feel.
We reimagined the brand mark to better effect, while maintaining its essential core. The site brings a freshly modern, inclusive, clean, and organic approach to all visuals to create a direct and visceral connection between location and brand. We exhibited the property as a space to recharge and energize for city life within easy reach of diverse cultural experiences.
Leading the charge in fresh urban living, driven by inclusive, creative innovation where the vibrancy of the city mirrors the vibrancy of residents’ lives, the website emphasizes an active community in collaboration within a balanced, enriched contemporary lifestyle. The site drives the personality forward, connecting better with a young, professional audience that embraces a work-from-home lifestlye (and related amenities). The property’s inspiring living spaces are showcased to align with propsective residents’ personal sustainability goals.
