The Department for Levelling Up, Housing and Communities (then called the Ministry for Housing, Communities and Local Government) required a supplier to design, develop and host a new website for their home ownership campaign The aim of the campaign, spearheaded by the website was to increase the levels of home ownership in the UK. The site was designed to be engaging and to provide a platform for potential home owners to find all the information they need in one place. To help deliver the over-arching campaign for home ownership, Connect imported content from three existing housing schemes websites into a single government digital offer that outlines all the options available to the general public. The site was designed with clarity of information in mind at all times, ensuring no barriers to information are present. User journey workshops were undertaken in the discovery phase to keep the requirements of the client and their stakeholders at the forefront of the design. Accessibility checks were made during the design and development phase ensuring that the information is open to all. Users of the website are able to complete online forms (such as the Right to Buy application form) and produce a PDF version to print and sign for sending to their local council.
The website was developed to meet legal standards on public sector website accessibility, GDPR and cookies and is responsive and works across different devices (mobile, tablet and desktop).
It is search engine optimised and has Google Analytics tagging.