At Art & Science, we pride ourselves on creating the future of brands. With this passion, we embraced the opportunity to define the brand identity and website for Embark, a visionary financial services company dedicated to enabling students’ academic aspirations through Registered Education Savings Plans (RESPs) and post-secondary education learning.
Embark’s ethos is one of empowerment, and our mission was to encapsulate this into a brand narrative that would accompany and inspire students, parents, and caregivers from the first day of school to the proud moment of graduation. The essence of Embark is captured in its very name—a call to adventure in the world of knowledge, symbolizing the courageous leap from the familiar into the boundless potential of the future.
We developed a digital presence that was robust and secure but also flexible and user-friendly across multiple platforms, including the website, online client portal, and an anticipated mobile app. A headless WordPress stack provided seamless content integration across all properties along with unmatched performance. We designed the journey line, an element that repeats throughout the site, and brand assets to represent the path a student takes in their education journey. This element is carried through the site as an animation to help tell Embark’s story.
We believe in the transformative power of combining the latest web technologies with the user-friendly nature of WordPress. This belief has been realized in our work with Embark, where we’ve set a new benchmark for digital innovation.
Our results:
* 50% increase in conversions
* 189% increase in homepage engagement
* 93% GTMetrics score
* <100 ms API response times
Together with Embark, we’ve charted a course for success, ensuring that every student’s potential is not just a dream, but a destination. Join us on this journey of discovery and achievement, where every step forward is a step toward a brighter future.
