As the largest national association of the internet industry in Europe, eco carries the vital mission of connecting the pioneers of the digital economy. To fuel this mission, eco partnered with KlickPiloten to design a membership recruitment campaign on LinkedIn.

The Vision: Authenticity meets algorithm.
In a digital landscape often cluttered with impersonal ads, we chose a different path. We centered the campaign on the most powerful asset eco possesses: its members. Through a series of high-impact video testimonials, we brought the value of the association to life, sharing real stories from real industry leaders.

The Strategy: A journey, not a pitch.

We understood that becoming a member is a significant decision. Therefore, we didn’t just ask for a sign-up, we invited a conversation. By first providing value through expert whitepapers and industry insights, we guided potential members through a thoughtful journey. This transition from inspiration to information created a seamless experience that respected the user’s time and professional interests.

The results were extraordinary. By combining authentic storytelling with intelligent audience targeting, the campaign surpassed industry standards.

Unprecedented engagement: Nearly one out of every two professionals who engaged with our lead forms chose to connect with eco – a conversion rate nearly six times higher than the German market average.

Efficiency at scale: We successfully generated 440 high-quality leads in just three months, lowering the cost of acquisition by 40% compared to national LinkedIn benchmarks.

This campaign proves that when a prestigious institution like eco embraces data- and story-driven marketing, the results can be excellent. We are proud to have helped strengthen one of the network that build the internet of tomorrow.