Hubbardton Forge is a well-known brand that specializes in hand-forged lighting and furniture design. One unique thing is that Hubbardton Forge wanted a website built that serviced all of their customer channels, company personnel, and sales representatives. Jola designed and built user journeys and features to serve each customer and user type. Logged-in customers are able to view their own pricing, access resources specific to their needs, purchase or request quotes depending on their status, and view products tailored to their purchasing capabilities and habits.