The Chariot team were tasked with bringing Great Gray‘s new brand to life via a modern, compelling web experience. We worked to align the UX with key components of the brand such as modernity, flexibility, and user control. Autonomy for their target audience (financial advisors and asset managers) is very important, and we wanted to convey this by making the animations on the website mapped to the user’s scroll — giving the user control of even how they view the website.
We included an immersive navigation, an intuitive Perspectives system with page feeds, a Fund Info section with “smart,” categorized search, and a unique Team system. Via the CMS, the client has the power to easily edit any content on the site, including menus, API settings to financial data from Morningstar, and some interaction settings, while holding to the responsive design and interactive elements. We are grateful to be a part of this project with such as wonderful client.
