For 20 years, 4FRNT has shaped the skiing industry with custom, beautifully-crafted skis. To aid in their growing popularity as an innovative leader in the ski industry, 4FRNT reached out to BLKDG to create an equally unique & custom ecommerce experience. BLKDG designed and developed the new site to cater to the need of an extremely easy flow to checkout, the ability to house rich media and to structure content from a highly aesthetic and informative brand perspective. For skiers. By skiers.