In addition to the existing brand being carried through and elevated, based on the input from the workshop meetings the following project objectives had been identified to develop the new ABPCO website: promoting those features, events and resources that are available behind the members login as well as the benefits of a ABPCO membership; and automating where possible many of the routine and time-consuming mediocre tasks associated with the management of the association whilst staying scalable, developed to allow further expansion and functionality to be added over the coming years. We worked closely with ABPCO to deliver a smoother, quicker and more intuitive customer journey for both members and non-members and to fulfil our man objective with this project which was to demonstrate a clear benefit to the membership, adding value to the membership offering and therefore driving new member recruitment/acquisition and extension of the association’s reach. In facilitating the onboarding of new members as well as smoothing the renewal/year end process, LightMedia also guaranteed a significant increase in the tracking and reporting of member engagement and retention. In addition, our team completely rethought ABPCO’s resources and events management and enhanced ABPCO’s job’s board, tender enquiry system and members’ directory.
The new website allows the ABPCO members better, more flexible, and on-demand access to content and services thereby allowing the members to pick and choose those elements of membership that matter most to them. The member self-serve environment has improved the quality of the core member data by reducing duplication and enhancing any associated reporting, bettering ABPCO’s decision making whilst still complying with GDPR.
