How do you engage users on one of the most technical offerings in Capital Markets? With a striking user experience that easily showcases deep content.
Indices are a specialized world within financial services. Users to an Indices site want to review multiple indices for the best fit in their portfolio, and to learn more about how an index has been constructed. They bounce between the need for an in-depth look, and quick facts and figures at their fingertips. And, as analytics show about financial services audiences, they are moving at light speed – which means high bounce rates and low time-on-page.
Dog and Pony Studios had to consider these challenges as we created content and design – then coded the front- and back ends – for CIBC Capital Markets. All the while, Dog and Pony had to meet the stringent security standards of a national bank.
