This Girl Can

Cyber-Duck brought Sport England’s iconic, culture-shifting This Girl Can (TGC) campaign up to date for 2023 with the delivery of a new sustainable, inclusive website. TGC now have a robust, secure site with reduced costs and carbon footprint, greater operational efficiency, and plenty of scope for development as they continue launching initiatives and partnerships. This has driven up engagement; traffic increased by a massive 184%, and 2.9 million more women are active due to the campaign.