It’s all about the leads. And the timing. Rheem’s leading distributor for their HVAC products in Ohio is Robertson Heating Supply. The distributor came to Innis Maggiore to become its digital agency in order to increase sales as well as improve plans, creative execution, digital presence, and get measurable results.
Innis Maggiore’s digital agency experts recommended a dedicated landing page for the campaign rather than the general Rheem.com website. It would solve the problem of Robertson having no way of tracking campaigns and provide clear results they could share with leadership and dealers.
As America’s #1 Positioning Ad Agency, we designed the crucial landing page to be true to the Rheem brand and communicate what’s meant by their theme, “a new degree of comfort”; promote special offers; allow the website visitor to download product brochures and easily view Rheem innovations; and find the dealers nearest them through search and map functionality.
Our development team created fields to populate the landing page with images and content; implemented desktop and mobile designs; and hooked up the Google Maps API for map feature with custom markers and search functionality.
After a spring/summer campaign spotlighting air conditioner systems (which we called “Rheem Cool Deal Days”), the strong results returned the client for a similar approach to promote furnaces for the upcoming winter season (“Rheem Winter Warm-Up Days”).
Additional Credits:
Justin Allen
Scott Edwards
Zoe Zimcosky
