Complete Website Revitalization Project
PLASP came to Inorbital with an outdated brand and an underperforming website that no longer met the needs of parents or administrators. The existing site suffered from a confusing information structure, inefficient search tools, and a rigid proprietary CMS, resulting in frequent phone inquiries and frustration for families trying to find program information.
Inorbital was selected to lead a full redesign and rebuild of the PLASP website on WordPress, with a focus on brand revitalization, usability, and long-term manageability.
Goals
Brand Revitalization: Create a modern, cohesive brand experience that resonates with both parents and children whilemaintainingprofessionalism and trust.
Improved Information Architecture: Reimagine the site structure to make it easier for families to find the information they need.
Search for Care Experience: Design and develop a custom, API-driven search experience that simplifies how parents find programs.
Ease of Management: Build a flexible, scalable CMS that empowers PLASP’s internal team to manage content efficiently.
Challenges
PLASP’s previous website was built on a proprietary CMS with rigid page layouts and limited flexibility. Information was frequently duplicated, difficult to update, and inconsistent across pages.
Parents struggled to find program information due to overlapping categories and unclear naming conventions, many of which needed to align with specific school boards or municipalities. The site’s cluttered design, poor mobile responsiveness, and confusing navigation further compounded these issues, driving users to call PLASP directly for clarification.
Our Approach
Brand Revitalization
While PLASP had recently introduced a new logo, the broader brand had not evolved to match modern digital expectations. We expanded on the new identity, transforming the website from stale and dated to fresh, welcoming, and kid-friendly without sacri
