Complete Website Revitalization Project

The Réseau de transport de Longueuil (RTL) is the public transit authority serving the South Shore of Montreal, Quebec. With a fleet of over 400 buses and a commitment to sustainable urban mobility, RTL provides essential services to more than 200,000 residents across Longueuil and neighbouring municipalities. Their digital presence is a central component in delivering real-time transit information, route planning, and customer service.

Challenge

Prior to the redesign, RTL’s website faced several challenges:

Outdated Brand: One of the major driving forces for this project was the launch of the new RTL brand. A new logo as well as new colours, fonts and design

Outdated Technology: The existing CMS lacked flexibility and scalability, hindering content management and updates.

Complex User Experience: Users struggled to navigate the site, especially when accessing schedules, routes, and accessibility information.

Multilingual Content Management: Managing content in both French and English was cumbersome, leading to inconsistencies and delays.

Mobile Optimization: The site was not fully optimized for mobile devices, affecting users accessing information on the go.

Solution: Xperience by Kentico DXP

To address these challenges, RTL partnered with us to develop their site with Kentico Xperience, a robust digital experience platform that combines content management with marketing automation.

Key Features

Responsive Design: The new website was designed to be fully responsive, ensuring an optimal experience across all devices.

Multilingual Support: Kentico Xperience’s built-in multilingual capabilities allowed RTL to manage French and English content efficiently, ensuring consistency across languages.

Content Editing / Management: The platform enabled content editors to use visual page building drag and drop custom widgets built for their site to manage content.

SEO Optimization: SE