Our objective was to migrate a pharmacy website from a dated OS Commerce platform to Shopify. To keep pace with the bigger competitors, we were to Include custom form functionality for specific products that are attached to an order. We also had to integrate with a 3rd party payments provider and Royal Mail for fulfilment.
We teamed up with one of our partner agencies, LoveUX, to deliver a Shopify based eCommerce website for the client that not only provided some great user experience benefits for their customers, but also much greater ease of use when it came to managing the website for the client. We added some customer form functionality to be added for certain products and attached to orders to be delivered to the pharmacist. Alongside all of this, we did some extensive work in improving the product data. This has helped us completely transform their organic search rankings with a 14x growth in keyword visibility in the first 4 months.
