Website | Consumer Goods

PetCulture is a joint venture between Australian retail giant Woolworths and pet insurance specialist PetSure. The website is a one-stop destination for pet owners – offering products, round-the-clock professional health advice, pet insurance, and member benefits and discounts.

The content arm of the site, built by Luminary using headless CMS Kentico Kontent, features content and recommendations that are tailored to the particular needs of each pet based on their profile (including factors such as breed, weight, age etc). The e-commerce arm of the site was built by MindArc using Shopify. The use of headless CMS architecture facilitated the integration of the site with Shopify as well as ease of content management for PetCulture’s content editors.


> Luminary
> PetCulture