In the beginning stages of this site-wide refresh, Webfitters executed a discovery phase to help determine a few key guiding factors for the project, including highlights of the firm’s online presence, goals of the site, and, in terms of market research, what other successful firms around the country looked like online.
The updated Menn Law Firm, Ltd., site is now exceedingly more intuitive, user-friendly and aesthetically pleasing. Incorporating the visual storytelling skills of local photographer Mike Roemer, still images and dynamic video aid in capturing the firm’s career opportunities and client-driven culture. Views of the surrounding communities also “take the stand” in a visual sense.
With the interactive attorney directory, users can conveniently seek out attorneys suitable to their needs in specific areas of practice and be able to contact them directly. To top it off, employee headshot photos are now displayed with a professional look and feel.
To accompany these impressive new visuals, we also built a blog to highlight the latest firm news and community involvement, as well as implemented a pop-up online chat feature for visitors to quickly and safely connect with the firm’s administrative staff.