New Website for M&A: Strengthening Market Position in the Irish Landscape Architecture Sector
A new website was designed to reinforce M&A’s positioning within the Irish landscape architecture sector as a substantial and influential consulting practice. The digital platform extends and amplifies the visual and strategic direction of RETROSPECTIVE 30, the client’s award-winning printed publication, ensuring coherence across the firm’s communications.
Drawing on Swiss-modern sensibilities—clean typographic structure, strong grids, and premium image presentation—the site employs a restrained layout featuring prominent project imagery framed consistently within the firm’s brand colour palette. A new brand device, the m&a marque, was developed and integrated as a permanently visible HOME anchor within the site’s navigation architecture, enhancing recognition and usability.
The homepage establishes the visual tone through a full-screen video that emerges dynamically from a flat corporate-blue panel. Minimal interface elements—practice name, menu icon, and the m&a marque—are purposefully sparse, supporting an uncluttered and contemporary aesthetic. A slide-over menu provides a concise set of site sections along with a search facility, maintaining ease of navigation.
Across the site, imagery is central. Project pages feature illustrated case studies and extensive galleries, supported by a categorisation structure that enables multiple user pathways and intuitive discovery. The responsive layout maximises full-screen engagement, creating an immersive, visually led user experience aligned with the client’s brief and strategic objectives.
Project delivery included comprehensive CMS training and the creation of a password-protected project archive to support future client-managed content updates. This ensures M&A can continue to expand and curate its website with autonomy and consistency.
