Kripalu is the largest yoga retreat center in North America, but its old website did not reflect the depth of what happens on campus. Booking was cumbersome, navigation was confusing, and that friction slowed growth.

Mighty Union replatformed and redesigned the entire experience. The agency rebuilt the booking flow to remove friction and move more visitors through to registration. A new program finder helps people filter Kripalu’s wide catalog by date, price, theme and access needs, so the right retreat or workshop surfaces fast. The interface is immersive and intuitive, reflects Kripalu’s mission of connection, compassion and joy, and keeps visitors exploring. The team also built a content and SEO strategy to reach new audiences nationally and internationally, and delivered a modern CMS that lets Kripalu’s staff publish programs and keep content fresh on their own.

The site is designed to lift enrollments, deepen engagement and bring Kripalu’s mission to life online.