The National Museum of African American Music is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans. The museum’s expertly-curated collections share the story of the American soundtrack by integrating history and interactive technology to bring the musical heroes of the past into the present. Speak wanted to make sure that this very special museum had a web presence that felt like an extension of the museum. NMAAM of course needed it to sell tickets, memberships, merchandise, and take donations, but also showcase the museum’s unique collection and stories that can be learned. Strong visual graphics mirror the museum’s colorful branding and are functional, yet whimsical to delight both guests and staff.
