Founded a century ago, Stradley Ronon has expanded beyond its Philadelphia roots into a national powerhouse, representing some of the most respected players in the financial services sector. To align with its elevated profile, the firm sought a new website and refreshed brand identity—one that feels modern and energetic while staying true to its collegial and collaborative culture.
Highlights of the new Stradley Ronon website include:
- Brand Enhancement. Our joint effort with the firm involved creating a new brand look, which included a logo, color scheme, animations, portrait photography, marquee photography, and website. The result is a strengthened, cohesive brand with a modern aesthetic that successfully positions the firm for future growth.
- Person, Service, and Industry Microsites. Microsites are small, customizable websites that fit seamlessly within the firm’s overall website. Microsites maximize engagement by allowing visitors to read the full text of a lawyer’s content (e.g., articles, news, blog posts, and case studies) from within the service area page or bio, instead of redirecting them to other sections of the site.
- Dynamic Content Teasing. The website includes “dynamic content teasing,” an innovative feature that helps keep visitors engaged by automatically promoting the firm’s latest and best content in sidebars and footers across the website.
- Graceful Animation and Transitions. The website offers a luxurious user experience with graceful page-load animations and smooth transitions. ReactJS, a modern front-end technology, makes these animated effects possible.
- Integrated Blog. To better leverage its strongest marketing content, the firm integrated its Business Vantage Point blog into the website. This means that the blog and website share the same database and navigation structure, which offers an array of benefits. For instance, blog posts are automatically promoted on relevant pages of the site (and vice versa).
