The first stage of our work involved analyzing the existing website and the brand’s new marketing materials, which defined its updated personality. Understanding how the brand was evolving — and how it wanted to communicate — was essential for our next steps and became the foundation for creating wireframes.
For websites in the FMCG sector, it often happens that product sites are visually appealing but not user-friendly. In our projects, we put a strong emphasis on intuitive navigation, so we began by preparing comprehensive wireframes for the entire website — these served as the backbone for further design stages.
The next step was to develop the graphic design that visually reflects the new tone and personality of the HIT brand.
What was crucial during the project:
- Solutions tailored to the FMCG industry
- Consistency with the visual identity
- Clear product presentation
- Visual effects and animations
- Accessibility for all users
- Easy content management
