Since our inception in June 2021, we‘ve grown from 5 members of staff to nearly 40 and we’re still recruiting. Needless to say, during this time, we’ve had to evolve and, as such, we’ve had to update our branding and our website. Luckily, we have a fantastic team of marketing specialists who thrive doing exactly this. As we keep our communication honest and open with all employees, they all knew exactly what the company stands for, it’s values and it’s missions.
Armed with this information they were able to carry out fantastic rebranding that reflects our company and where it is positioned within the market today. Once the rebranding was finalised, they were then able to carry this out through the website. They first constructed wire framing to give an idea as to where written and image content would be placed. This wire framing took into account a user friendly design, making it easily accessible as well as informative.
With the above being confirmed, it was then time to populate the site with adequate information and imagery. Professional photography was carried out to capture each member of staff both as individual headshots and while working.
Our content team wrote all the written content for the website and this was incorporated within the design who also implemented the imagery.
Once this was done, it was passed to website development department. They used this opportunity to build their own theme and they bought the designs to life, working off Figma to ensure that every minute detail was correct. Needless to say, this wasn’t an overnight process but they did a fantastic job.
It was then the turn of SEO department, they have achieved a plethora of results for clients so we are confident that they have the expertise to do the same with out website.
We are also establishing an in-house marketing and PR department. These will be grown and developed further in 2024 with plans already outlined and some plans already in motion despite the fact that we said we would start in 2024.
Needless to say, that this has been a real passion project for everyone and continues to be as we continue to grow as a company.
