Island Way makes premium frozen sorbet served in real fruit shells, island escapism you can hold in your hand. Its previous site did not capture that. Magnetic led a full custom design and development project for Island Way’s e-commerce site from the ground up, owning every layer of the work: UI/UX strategy, visual and interaction design, custom front-end and back-end development, all photography and graphic assets, and every word of copy. The result is a site that feels as indulgent and vibrant as the products themselves: lush visuals, a smooth shopping experience, and a brand voice that finally matches the “paradise in every bite” promise.