Americaneagle.com and Goettl participate in a strategic partnership to boost the professional services company’s user experience (UX) and search engine rankings. Throughout the partnership, Americaneagle.com has conducted a number of UX and design updates, SEO optimizations, and content-writing strategies which have resulted in increased impressions, clicks, and the number of ranking keywords. Now, every page on Goettl’s site is specific and targeted to various users, the service and sub-service pages contain high-quality information, and location pages are easily accessible and informative. Each of these tactics has contributed to significantly boosting Goettl’s user experience, thus enabling visitors to seamlessly find the exact information they’re looking for.
