Starfish created a user experience that guides women through Vyleesi’s website depending on the stage of their journey living with a largely misunderstood, unknown, and emotionally tolling medical condition, HSDD (Hypo Sexual Desire Disorder). From recognition, to education, to action, their site prepares women with everything they need to feel confident in their decision to try Vyleesi.
To capture the interest and motivation of these women, we created an emotionally evocative and empathic approach that sparks nostalgia, gives hope for the future, and empowers women to seek help through the site. The platform “Reconnect with your Desire” acts as a reassuring call to action to set women on a journey with Vyleesi forward, while our campaign “Get back to…” seeded all the little moments of joy and intimacy that sexual desire can bring.
