Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
First, North Street developed a messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community. We then devised a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street. This culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
