The Marketing Membership Communications + Tech Conference is the annual spring event from the American Society of Association Executives, bringing 1,500+ attendees, speakers, and exhibitors at the Washington Convention Center in Washington, DC.

For this event, our in-house team custom-developed a website on top of the eShow platform, in keeping with the overall brand developed by our Marketing department and marketing partners. The in-house Web Strategy team planned, wireframed, designed, storyboarded, and developed the resulting responsive website, which includes SVG animation and an AI chatbot for up-to-the-minute event information.

This site not only serves as promotion for the event, it also handles the complete registration process, speaker and exhibitor management, and related activities. As such, it has to nimbly adapt as information changes, which the Web Strategies team implements in coordination with various other departments of ASAE throughout the lead up to the event and for its duration.

As another critical component, the website is the source of all data for our ASAE Events app, a native app for both iOS and Android that is the go-to source of information while on-site.