Continental Press is a publisher with a unique challenge. It needs an e-commerce site to sell its products online, but its shoppers buy differently from a typical shopper because the company provides educational curriculum. Users often want to see pricing in different quantity breaks, and often need administrator approval before purchasing.

Tower Marketing‘s design offers the convenience and ease expected of an e-commerce site, along with a strong technical back end. It blends in features such as quantity breaks and pricing calculations, and an email-a-cart feature that teachers can use for the approval process. The design also makes it easy for users to find a local rep or request a quote for special orders, so every type of shopper reaching the site is supported.