Rebranding a wealth management firm inspired by its maritime past.
North Street was engaged by wealth management firm Howland Capital to better position the company for a future of continued growth. The new identity underscores themes of experience, stability, and family while referencing Howland’s history in the maritime industry.
North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.
Our role: Creative Direction, Logo + Visual Identity, Collateral, Website