The Canadian Institute of Planners (CIP) works on behalf of over 8,000 diverse planning professionals across Canada. Their organization provides planners with critical career support, valuable resources, and impactful advocacy work.
We worked with the team at CIP to create an accessible and inclusive platform that highlights their value to new and current members—the new site positions CIP as the go-to resource for Canadian planners.
Analytics data from CIP’s previous site showed that only a small percentage of users were returning to the website after their initial visit. However, these returning users spent twice as long on the website as new users. We saw this as an opportunity to keep users coming back by building a member-first platform with undeniable value. CIP is now set up to keep users engaged by making timely site updates with ease.
