BEAM: A cutting-edge website for a cutting-edge venue – pushing the boundaries of digital experiences in the arts and culture space.
Drawing inspiration directly from the building’s distinctive angular architecture, the design creates a visual identity that is intrinsically connected to the physical space. Bold programme colours, geometric motifs, and confident typography make this a site that could only belong to BEAM.
The website introduces innovation at scale.
A personalised recommendation engine analyses user preferences, browsing behaviour, and purchase history to surface relevant events, creating a personal, user-led experience.
We also eliminated Spektrix iframes entirely. From the moment they enter the booking flow, the journey is tailored for frictionless conversion.
Despite the usual shortcomings of a calendar UI for event listings, we found a way where it works. For long running shows, when a potential customer presses “Book Tickets”, they are taken to a calendar view, allowing them to quickly browse the available dates. The result is a booking experience that works with how people actually behave, not against it.
Our fully customised seat selection experience delivers an intuitive, mobile-friendly, on-brand booking journey. Accessible seating is intelligently handled: if an account indicates specific access requirements or if requirements are selected, the best seats for them are instantly spotlighted.
An integrated membership and donations component, paired with a basket that dynamically calculates tier savings in real time, supports both upsell and long-term loyalty.
The performance data tells a compelling story. Act 1 alone delivered a 1.6x increase in items purchased. Act 2 has accelerated that trajectory further: a 9.7x increase in revenue, a 7.3x increase in membership revenue and a 4.5x increase in donations.
Bold design. Purposeful innovation. Measurable impact. This is what an arts and culture website can be.
