When AultCare says, “We believe in you,” this health insurance company is showing how different they are from everybody else in their stodgy industry.
This is a website that has all of the information needed, but it’s not about that. It’s about people connecting with people.
As an agency focused on positioning, we translated AultCare’s brand position — the local health insurance alternative known for customer-intimacy — into a web home where their members feel welcome.
