The leaders at Scenic View Transportation showed an unusual degree of candor. They came to us acknowledging that their name was a hindrance. Coming across more like a nice tour through Amish Country rather than a medical transportation provider, the client knew it was time to make a change.
Scenic View Transportation enlisted America’s #1 Positioning Ad Agency, Innis Maggiore, for a complete rebranding. We recommended a leadership position, coined the new name ReliaRide Medical Transportation. It starts with “Reliable,” and “Ride” makes sense because that’s what they do, while employing a catchy alliteration with the double Rs (Reliability + Ride = ReliaRide).
Innis Maggiore created a bright and cheerful appearance to the website, starting with the welcoming and comforting theme, “You’re riding with friends.” Everyone at ReliaRide has their hearts in everything they do — that’s why we feature the shape of a heart. It’s done with a dotted line to represent a blessed path from point A to point B and back again. This stands for the great care all of their drivers take to ensure a safe and compassionate ride every time.
In fact, the website itself has become a friend of sorts, there to make prospective new clients feel comfortable and find the information they need to see if they qualify to have their rides paid for by insurance companies or Medicare. It’s the kind of help you can rely upon from true friends.
Additional Credits:
Justin Allen
Scott Edwards
Zoe Zimcosky
