A high-performance product needs a high-performance website, which is why ForeverLawn came to Innis Maggiore to write, design, and develop the online property for its SportsGrass brand. ForeverLawn is the parent company that designs, manufactuers, and installs high-performance artificial turf under the names GolfGreens, K9Grass, Playground Grass, and LandScapes.
Perhaps the most important example, and most dramatic transformation, was that for SportsGrass. Moving forward from a static style and indistinct experience, Innis Maggiore web experts strove for something more exciting and dramatic, starting with a dynamic ambient video created for the homepage hero panel. Tremendous action cinematography captured several sports that are made better by SportsGrass by ForeverLawn.
Equally important was creating a motif to showcase real-world examples of sports facilities of all sorts — amateur, pro, college, high school, and even elementary school — in all their perfect, beautiful, and maintenance-free glory. Innis Maggiore web designers and development team collaborated with the client to make expanding and updating project photos easy and foolproof.
The result is a brand website that has now set the standard for ForeverLawn web properties (and other branding materials) to come, itself a paragon of high-performance.
> Justin Allen
> Lauren Leroux
> Noah Whittington
> Tony Bell
> Ashley Johnson
> Scott Edwards
